Analyzing “Edit.”

For this PR publications assignment, I was tasked with developing a business card for a local organization or business. I chose to focus my efforts on the home design boutique edit. in Tulsa, OK, because I have been a long-time admirer of the store, and I really appreciate their approach to design. Furthermore, I have worked with an interior design firm in the past and it is an area of great interest and creative fulfillment.

In order to approach the idea of how to design a business card that embodies the essence of edit., I began by analyzing the organization’s core values, resources and main competitors, all of which is summarized in the chart below.