Analyzing my Organization

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Thrive Market as my respected organization because I am a customer of  the Thrive Market and a firm believer of eating healthy, and making eating healthy affordable.

Thrive Market’s mission statement is to make organic and natural food affordable for all.

“Call us radical, but we believe that the ability to live a healthy lifestyle shouldn’t depend on income level, geography, or any other arbitrary barrier. Whether you’re a corporate executive or an elementary school teacher, whether you live in on the upper westside of Manhattan or in a small town with no local health food store, we think you and your family should have access to healthy, wholesome, and non-toxic products at or below the price of their processed, artificial, and often toxic alternatives. That hasn’t been the case for a long time in this country and we wanted to do something about it.”

Thrive Market’s main competitors would be nationally known natural for markets such as Whole Foods, Sprouts and Natural Grocers.

Thrive Market’s core value is that healthy living should be accessible to every American family.