Analyzing My Organization

In my PR Publications, we’re designing a business card for the organization of our choice. We’re also writing blog posts about it, and you’ll probably notice that I already wrote two of them because I forgot about this one (sorry, Adam!).

Oh well.

1. Regal Cinemas strives to bring people back to the theater with affordable ticket and concession prices in state-of-the-art venues and a friendly, helpful staff. Regal wants its guests to enjoy their movie in a comfortable, clean environment without all the expensive bells and whistles–we’ll let the movies do the talking.

2. Regal’s main competitors are Cinemark and AMC, the second- and third-largest movie theater chains in the country.

3. Above all, Regal values:

• Cleanliness
• Customer service
• Value
• Safety