Analyzing Research

In my public relations publications class we are currently researching a company of our choice, as well as the background on the company to create a business card for the organization. I chose Cosmopolitan magazine after interning there this past summer in the accessories closet. I truly enjoy the brands statement and outlook on choosing to empower women to be whoever they want to be.

Cosmopolitan is the best-selling young women’s publication in the U.S. The magazine emphasizes fun, fearless women and strives to empower everyday women. The magazine reaches 18 million readers a month and that number is continuing to grow. Cosmopolitan publishes 61 print magazine editions around the world. The magazine focuses on love, fashion, work, money, beauty, health and self improvements. Cosmopolitans mission is to empower young women to own who they are and be who they want to be, and they’re focused on propelling her into the fun, fearless future. The main competitors are other publications such Elle, Glamour, Allure, Marie Claire and Self.

The key message I would like to communicate is how Cosmopolitan emphasizes women empowerment. Visual elements that will be used will show powerful women in multiple different industries. Cosmopolitan sticks to pink and black, so the color scheme will remain but the art should be something that symbolizes strength.

All information was found via these sources:

https://www.hearst.com/magazines/cosmopolitan

https://prezi.com/isqwlndrugjh/cosmopolitan-magazine/

http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4785073&category_code=miss&category_id=27811