Audience Profile

Tom Shoes 

I chose the shoe brand TOMS. A lot of people are surprised to find out that this brand is considered a non profit organization. For every pair of Toms shoes sold, another pair of shoes are given to someone in need. So, let’s start researching and see what we can find out!

 

Audience Profile #1: Trendy Twenties

Age: 20-24

Education: College- bachelor’s degree

Motivation: This group is motivated by trends and helping the well-being of others.

Values: Family, morals, charity awareness

Hobbies/Interest: Creating, art, non-profits, music, reading, hugging trees.

Information Sources: Celebrities, friends, family, social media (Twitter, Facebook, Instagram)

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Audience Profile #2

Trendy Teens

Age: 14-19

Education: Highschool, Diploma, GED

Motivation: Trends, comfort

Values: Fashion, opinions, friends, family

Hobbies/Interest: Music, reading, trends, art

Information sources: Celebrities, friends, Social media (Twitter, Facebook, Instagram)