Blog #2 Nonprofit Industry

Blog Post #2: Get to Know Your Industry. I have chose Non profit for my industry. 

What are your industry’s key publics and stakeholders? Who are companies trying to reach with their communication efforts?

My industry’s key publics and stakeholders include company owners, board members, donors, staff members, and volunteers. Non-profit organizations are trying to reach the public with their communication efforts.

What challenges do companies/organizations in your industry face, in general? What communication challenges do they face?

Some challenges companies in my industry face are receiving enough money from donators, keeping up with technology, building public trust, getting word out about the non-profit and complying with state and federal requirements.

Communication challenges they face is the rise of technology. Some non-profits don’t have enough funding to create a strong digital presence.

What are three prominent brands/organizations in your industry? What are some ways in which they communicate with publics? Do they use social media?

Three prominent organizations are: United Way, Salvation Army, and Feeding America.

Some ways in which they communicate with the public is through social media, print, radio, and television.