Brainstorming Hat- Communication Strategy

For this portion of the business card, we were to forget everything we had learned about writing and brainstorm about visuals, images and messages for our brand. Below is what I was able to brainstorm about the visual and image of Sooners Helping Sooners.

• Visual language: leaning, support, two people together,
• Type: SHS, make it known that its the shortened name. Make people know what SHS is. Or change the name completely. Sooner Proud. Sooner Support. Something with Sooner in it or family. Find synonyms for “proud”
• Image could be the background for something. Don’t want the image to be the main thing. The image could be a person getting help or possibly the OU logo or the sooner schooner.
• Type and images need to mean somewhere to turn when there are no other options. That we help all OU students. mean support or happiness from everyone.
• Connotations: need to be happy or fulfilled that they are helping someone in need that could be sitting next to them.
• Message it sends when they get the business card: Friendly and supportive. Wanting to go to the website and learn more. That it is welcoming to anyone at OU. The sooner family.

The links below are for my inspiration and mood board for Sooners Helping Sooners:

https://www.pinterest.com/kcarter621/shs-inspiration-board/

https://www.pinterest.com/kcarter621/shs-mood-board/