Building a Communication Strategy

Since I will be designing a business card, I need to think about how I’m going to communicate via images and text. So I want the language to be simple and clean, nothing cluttered. However, the visuals will be type driven rather than image driven. They should try to convey the honesty of the company and it’s dedication to integrity. I want people to see this card and think that Phillips 66 is a reputable company.

Here are my Pinterest boards for my inspiration and mood.