Building a Communications Strategy

This post is pretty fun because instead of worrying about my writing, I just get to brainstorm! I’m going to think about the Alpha Chi Omega brand and how I want to convey the brand messages on the business card I’ll create. Here are some of my notes that give some insight on how I want to create the business card:

• Bright, fun colors
• Show symbol of Alpha Chi Omega
• Created for chapter adviser
• Simple
• Tagline incorporated
• Make Alpha Chi Omega dominant on there

I’m starting to gather a vision on what I want the business card to look like. Now off to create some more Pinterest boards and then get started on InDesign!