Business Card Draft + Reflection

I’m posting a rough draft of my business card concept for my Public Relations Publications course. I haven’t unified the color scheme or finalized the logo, but for a rough draft — I’m happier than expected. Recently, I was instructed to use research-driven design to create a communications strategy, competitor analysis and initial business card design.

Overall, I’m pleased with my research findings and feel adequately prepared to continue designing and refining concepts to advance my friend’s juggling brand. Research-driven design is a valuable habit and relevant practice to creating “great work that works.” I’m confident with some tweaks and continued experimentation I’ll eventually arrive at a final product that satisfies.