Campus beautiful by day and night

In this assignment, we spent the day walking around campus to take pictures of examples to represent different types of design concepts. I really enjoyed getting to spend they day outside; I don’t often take time to experience campus like I used to, so being reminded how beautiful The University of Oklahoma truly is was a blessing.

Symbol: This is the logo/symbol for Starbucks, in my opinion it is one of the most well-known symbols in this country, along with the “M” from McDonalds, and other places we like to go. This is in the union on the wall right in front of the coffee shop. The color is bold enough to catch your eye in the dark-lighting of the building. This symbol does it’s purpose because it draws your eye; I’m not sure if that’s a mermaid-woman, wearing a crown, but it is interesting to look at.

Contrast: The red berries on the green leaves of the bush stand out because of their difference in size and shape. This is a good example of what contrast is because it really shows that when opposite-looking things are put on top of each other one stands out, but you’re still able to see that there is also something else there.

Alignment: This Gaylord Prize poster has two-types of alignments. I like how they decided to do right-alignment for the title because with the centering of the smaller words it stands out, also with the size of the typing, too. The picture being the center of the poster can also represent spacing, because with that picture taking up roughly half of the page, your eye is drawn to the words at the top.

Color: The differing colors of the fruits catch your eye, and even made me want to buy one when we were there.

Typography/Proportion: The Range is a made-to-order food place in the union’s cafe. The type is all capitalized to draw your attention to that specific area. Range is significantly larger than the “the” because it is the actual name of the place. This typography works because it’s clean enough for you to read it from afar, as well, and it works to catch your eye when you’re up close.