Chapter 2: Designing for Emotion

This week, we were assigned to read and evaluate chapter 3 of designing for emotion. Our assignment was to choose one idea that we strongly agree with and one that we disagree with.

I really enjoyed how this chapter talked about personality within a brand and how it can shape what consumers see the brand as. Because as humans, we all have our own personalities, it is important for us to feel that products or designs we are seeing match up with our own beliefs and ideas (what makes up our personality). I think that focuses on putting my personality into my future projects could help me to create the human-to-human response that another viewer sees when they can tell about my personality from my creations. Adding personality to common and lifeless objects and designs can help to make them more interesting and intriguing to potential readers, viewers, or users.

I did not find anything in this chapter that I disagree with actually. This was the most interesting chapter so far so I really enjoyed reading and learning more about how personality can impact my own designs.