Chapter 3

Agree

• that brands and designs have to engage the audience emotionally
• The person has to be able to identify with the design so that they would feel a human to human communication
• Always take into consideration and design based on what the audience might relate to and be interested in
• Understand the audience/ research/ focus groups before designing

Disagree

• I find that the way people identified with the beagle is a little exaggerated, I dot disagree, but I don’t see to much semblance between the car and a human
• There isn’t an exact way to always create what humans want to see or can have a relationship with. There is always going to be a point where the company has to not only focus on relaxing to the audience but also has to portray the company’s personality.