Chapter 3

I really liked how the chapter related personality to design. I think in order to bring a design to life, you have to bring in some sort of personification. I liked when the book stated, “We’re all complex people with a broad range of emotions. When it
comes to emotional design, we need to tailor the personality
to the content and audience.”

I think when designing it is important to have a personality but at the same time make sure that personality can reflect most of the audience. Although I do believe not everyone will agree, I don’t think it’s something to brush off.  When it says, “If people don’t understand your personality, chances are they’re not the right customer for you.” I don’t think there should be that mindset that ‘some will like it some wont so who cares’. If the brand has a strong personality it should  be one that won’t offend.