Chapter 3- Designing for Emotion

In Designing for Emotion chapter three I read about “personality” within brands, and how that can emulate a persons traits. Persona is sort of a creative process to accumulate the demographic of the people that might use a particular brand or product by using fictional characters.

I agree that personality is the platform for designing for emotion because it does greatly influence our decision making when a brand relates to our personas.

I really enjoy this book so far and do not disagree with anything it says so far.