Chapter 3: Personality

I throughly enjoyed this chapter, simply because, similar to chapter 2, I am fascinated by various personalities. I whole heartedly agreed with the idea that all designs must be different to  cater to different personalities and emotions. “There is no one-size fits all solution.” The more personality you have in your designs, the more emotional appeal it has to  your customers or clients. I never realized how much of an affect personality can have on  designs.

So far, this book has nothing that I disagree with! I have really loved it.