Chapter 4

Chapter 4 had a lot to deal with emotional engagement and how social media is constantly changing to make experiences more memorable.  When more sites change things, it can be hard for users to get used to.  I agree with the author that emotional engagement is key in order to make a connection with their users.  What I don’t agree with the author about is that change needs to be done.  Sometimes people like things to be simple and easy, instead of constantly on a different upgrade every week.