Chapter 4

This chapter was all about the element of surprise in your designs. Well, I personally do not enjoy most surprises, but after reading this chapter I understand their usefulness in design. What I agreed with in the article is that anticipation and surprise can cause a heightened emotional response. “We create anticipation when we foreshadow a desired event and give the audience ample time to ponder the experience. ” I specifically agree with the previous statement from Designing for Emotion because I think foreshadowing an event builds excitement and keeps the consumer coming back to find out more.

One thing that I don’t agree with is that consumers get excited waiting for an email from groupon or other sites that they subscribe to. I have accounts with multiple sites because I purchased something online maybe one time and more often than not I would rather not get the emails. They come so often that I know what to expect and typically the deal isn’t good enough to over power to annoyance of receiving so many emails.