chapter 4

Agree

• Wufoo says that when you create emotionally engaged experiences, a marketing budget is no longer necessary. I agree with that thought because whats worth more is getting a reaction out of people spending a lot of money on them
• Also agree with anticipation, the author hold great power. ” To build excitement and soften potential backlash”. They call it an open system.. it gives the costumers to create an imagination to create a personalized experience.

Disagree

• “there is no formula for emotional design, only principles of psychology and principles of human natura to guide you.” I don’t really agree with this thought because I think people and companies can find other ways to create an emotional response from the public.