Chapter 4- Designing for Emotion

Chapter 4 of Designing for Emotion is about emotional engagement. One thing I disagreed with in this chapter was the concept of surprise and delight. Though, the idea behind it has good intentions, I can’t help but think about those who don’t like surprises. If designers introduce a surprise into an interface, it could possibly lead to a negative reaction for those who aren’t fond of surprises. This would definitely be rare, but it’s something to consider. On the other hand, I absolutely love Wufoo’s idea to write hand written letters to their customers. Receiving a thank you note in the mail is one of my favorite things and something that my parents instilled in me since I can remember. Wufoo is able to create such a personal relationship with their customers by doing this!