Chapter 4: Emotional Engagement

The stuff I do like:

Giving brands a personal level that connects with the emotions of the consumer (Wufoo).

In contrast to the stuff I don’t like with Twitter’s anticipation direction, I DO like the idea of giving consumers the option to switch. Freedom in online design is cool.

There is no formula. Preach. Emotions are a crazy thing, and what works for one may not work for another, this text admits that could be a task in making someone fall in love with your brand.

That’s the stuff I don’t like:

Anticipation–but I think this is just my personal preference because I’m a naturally anxious person, so anticipation in emotional engagement just stresses me out.