Chapter 5
Agree:
“Using common design tools like lay- out, color, line, typography, and contrast, we can help people more easily consume information and make a decision driven by instinct more than reason.” – When designing a website or any type of content it is very important to be able to use colors and designs that the majority of the people or your audience can relate with. When the designer is in the creating process, it is very important to go with what he is imagining in that very moment for the content to be like and let his/her imagination flow and go with his/her instinct. Because sometimes when companies think a bit too much websites or other creative outlets can become very boring and ordinary.
“But a well-crafted response, and the cache of trust you accrue with your audience through prolonged emotional engagement, can save you in times of trouble, as we’ll see in the coming chapter.” – When a company has a well crafted website for example or any type of social platform and was able to connect on an emotional level through it with its audience, it is then that they have achieved something great. Every company in the world is always going to experience downfalls and obstacles, but when the company has gained the trust of their public by continuously engaging with them, it shows how well crafted their design and engagement was.
Disagree:
“Skepticism is not the only obstacle we confront when trying to entice our audience to act. Laziness is just as big a hurdle. In truth, people really aren’t as lazy as we like to think they are.” – I disagree because I think that people really are lazy. So when it comes to thinking about the audience companies should know how lazy they are and take advantage of that opportunity. Specially now-a-days.
Comments