Chapter 5: Overcoming Obstacles

I really enjoyed this chapter because it seemed be one I was most able to identify with.  I agreed whole heartedly with the “Going with your Gut” section of the chapter. Designers have the ability to make consumers feel a certain way or not feel a certain way. If the design is appealing to the eye through typography, color and contrast, the consumer will be more inclined to buy into your design.

Once again, I disagree with nothing in this chapter.  Quite frankly,  I found chapter 5 to be the most intriguing.