Chapter 6
Agree
“In fact, when you create a compelling experience, your audience will often forget about the inconveniences they’ve encountered over time and just remember the good things about your brand.” -When a company is 100% dedicate to their quince they will create a one-of-a-kind type of experience and will make the costumer feel special. So whenever the brand has a slightly bad reputation for a bit, or something goes wrong the costumer will remain loyal and remember how good the company was with them, instead of the bad. 100% agree.
“You simply respond based on the strength of your emotional commitment. We react similarly to products and services.” -The author was absolutely right about stating the fact that when a human has a relationship with another human and something happens an you get hurt, if the person will ask you for forgiveness and you have an emotional tie with them then you will trust them again. The same thing applies to companies and products. Whenever the company is going through some rough moments or something goes wrong with a certain product that you utilize a lot, you all use it again even though the brand messed up, because you already have that trusting relationship with it.
Disagree
Throughout the reading of this chapter I was’ able to find something the author mentioned that i personally disagreed with. he was right about everything in my opinion. When it comes to a brand engaging emotionally with its costumers, it is very important to do it so in an emotional way so that the public will then have a stronger relationship with the brand when things go wrong.
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