Chapter 6- Designing for Emotion

This week in PR Pubs, I read Chapter 6 of Designing for Emotion and it was all about forgiveness. It stressed the importance of maintaining a good relationship with your audience, because things happen and like the book said, you want goodwill on your side. I didn’t disagree with anything said in this chapter. Everything said was very accurate and applicable. I especially loved the story of how Flickr turned an unfortunate technical difficulty into a creative competition for a free upgrade. That is genius! People’s sentiment for Flickr is so positive because of their ability to respond like that in bad situations.