Chapter 7: Risk and Reward

“Certain people just need others’ validation before they can fall in love with a product or service.”
“our earnestness is visible”

These two pulled quotes from chapter seven of designing for emotion really hit home with me. I have several times in my creative experience been tempted to stick to what main stream media likes, what is going to make money and what is going to serve not the client best but the boss. I think that from the examples in this chapter, Blue Sky Resumes especially, we see that by allowing ourselves as designers to be seen as human and flawed by the consumer, we build a credibility and an honesty that generates growth in a way that nothing else can.