Chapter 7

I decided to read Chapter 7 in Designing for Emotion. The chapter focused on building a brand by using a website and creating it to target your audience. I agree with that fact that it can be intimidating to show and sell a new design to your boss. If you feel as though you are improving your site, etc. then you should easily be able to explain to them how this will only increase the brand awareness and increase brand loyalty.

One thing that I did not agree with was the idea that emotional design is the only way to create better conversion rates and sales. It depends on the situation and brand, but sometimes an emotional design can turn viewers away from your site. It can offend people or cause negative emotional reactions.