Chapter Four DFE Review

This week we read Chapter 4 in Designing for Emotion.
Feel free to check out my reviews of chapter 1, chapter 2 and chapter 3!

What I didn’t like about this chapter is that it didn’t specifically state how difficult it is in today’s version of the Internet to really ‘surprise’ anyone. We are CONSTANTLY being bombarded with ‘surprises’ and being over stimulated – something that is growing each day.

However, I really like how he brought to life ways to stir people’s emotions in an engaging way and how one could be surprised and emotionally engaged in your message. This chapter was really informing of the psychological side of things!

Overall, another great chapter. This book is turning out to be extremely informative and helpful!