Communication Strategies

For this post the professor wants the class to be sloppy and just write ideas down about our organization we have chosen and what we want our business card to look like… so here I go.

I am thinking that the visual language I need to use should be Bold and short.  People do not want to read something long and boring, they are busy and want to get right to the point.  Images definitely drive more than some words so I will have to  tread carefully when it comes to choosing what I want to add in.

Images are more powerful with the APRL because you can say “save a puppy” or you can have an image of a puppy in need.  This campaign would need to be emotionally driven in order to really get people to respond.

I am thinking for my business card to be black and white. Very simple and elegant, but POwerful.  I want to do something unique with the logo and maybe add in a bunch of different paw prints to give definition to the “animal cause.”

Thats all I have for now, I am just going to keep brainstorming and going along with this idea!