Communication Strategy

 

For any nonprofit, I think it is important not to draw attention away from the service being provided and the people for whom the service is provided. So, I think that for a nonprofit, the simpler the design, the better. Of course, that does not meant that the design cannot still be eye-catching and impactful.

I think the visual language for my business card should reflect the mission of the organization for which I am making it. I chose the City Rescue Mission, so I will of course be using their logo which includes a city background and a cross, which represents the faith-based aspect of the organization. I also plan to include the organization’s motto into my design.

I think I will use blue a lot in my design for two reasons–the logo is a dark blue, so a lighter blue would look visually appealing. But also, blue is a soothing color and it relates to water. I think that relates to the goals of the organization–to wash away the old, and begin a new and transformed life.

I have created a couple of Pinterest boards to inspire my design

Inspiration board

Mood board