Communication Strategy
For the Delta Gamma business card I want to focus on the philanthropy part of the organization. There are so many aspects of the organization as a whole and I feel like focusing in on one area will be more clear and concise. I want the business card to be image driven because people are usually drawn to more aesthetically pleasing things, rather than things with lots of words on them. I will probably change my mind later, but for know what I am envisioning this business card to be is something visual that communicates the purpose of Service for Sight and in the words to be concise but clear what the purpose of Delta Gamma and Service for Sight is. Something like the image below could be a unique look for a business card, but could be confusing for recipients.
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