Communication Strategy

I want the business card to have a dual purpose. Not just be for business hours and location but sort of embracing the uniqueness of the company. I think it is important for it to be visually appealing but also convey a message without being too literal.

Visual Language:

• Eye appealing
• Pretty
• Feminine yet presentable
• Neutral with splashes of color
• Map on the back
• Very well put together
• But fun

What do they mean:

• Unique bakery
• Fresh goodies
• Nothing else like them
• Celebrities love them
• Growing in popularity
• Yet, still have the community mentality
• Visually unlike anything else

Connotations:

• Its a business card that also says a lot about the business
• Like the colors and flavors used have their own story
• Each cupcake is different but they are all tied in, in some way