Communication Strategy

I love working with images so I think this is going to be the fun part of the process! Pictures can say so much and with a world full of people who only pay attention for a short amount of time, visual language is important. The type of visual language I plan to use are things that boldly standout. Midnight Offroad is working with vehicles by adding personality to them. Therefor, I plan for the images to have personality also. I want the viewers eyes to be drawn into whatever message Midnight Offroad is trying to get across. I also want viewers to leave with something they won’t forget about! The images need to have a strong visual language but even stronger meaning behind them!

https://www.pinterest.com/elizabethw3202/jmc-3433-inspirational-board/