Communication Strategy

After creating my pinterest board and doing more research I am ready to start brainstorming. Hopefully by brainstorming I can get a more clear vision of what direction I want to take the organization.

image driven 

Images are easy for a costumer to consume, the term a picture is worth a thousand words in this case will work to our advantage. I think for the logo it’ll be important to have a word driven logo just because we are representing lots of hotels and not just one.

types of images

• pictures of people on vacation
• picture of vacation destinations
• hotels
• Captain Obvious
• lots of Red (that’s there main color)

Connotations 

The images we need are something that will make the customers want  to go on vacation and book through hotels.com. They need to see they location and destination they will be staying at and see the people who also you this website so they can relate.

I’m kind of imagining a business card with the hotels.com logo and maybe the card itself mimics a hotel key. The message I want to send out with the business card is that a person can trust to book with hotels.com. I’m still trying to figure out exactly what I want but these are just beginning ideas.