Communication Strategy

As I have stated in previous posts, I really like the slogan “Give Blood. Feel Good.” I think it is simple and yet symbolizes the main message that OBI is trying to convey to potential and existing donors. I want my card to have this on it somewhere for sure. In all of the images that I have seen this phrase, the background has been kind of an ombre light to darker blue and I want my business card to be this color scheme with the OBI main logo and then “Feel Good. Give Blood.” on it. I know that business cards are supposed to be simple so I think that having the company logo shows people that I legitimately am employed by the company and that it is large enough to have its own logo. I also think that the phrase is very important because it is in all of the advertisements that OBI uses so maybe it will spur some memories of ads that people have seen that have been posted by OBI. This is all I want to have on one side of the business card. I think it will be enough if I get the coloring and sizing right.

On the other side of the business card I want the same ombre color pattern and I will include my name, the company name, my job title, and then the best contact information for me. I think it is important not to confuse people with too much information on this side so it will include a cell number, office number, and my email.

I have contemplated using an image of the people that OBI uses in some of its advertisements but I think that a person on such a small space could be distracting and would take away from the main purpose of a business card.