Communication Strategy

This blog post will be dedicated to my inner musings as I begin to visualize my business card. It will contain any random thoughts I have, so be warned, it might get messy!

Visual Language-My visual language will be

• Fun
• Eccentric
• appeals to all ages
• colorful
• vibrant
• energetic
• It will be appealing and comforting to all
• My visual language will be image driven, since everyone needs a dentist I will use creativity to show them why they should remember this one

Images and type-meaning

• it needs to convey family
• I will make it both appealing to kids (fun) but also relevant to parents
• Their parents should feel comfortable bringing their kids here
• It also needs to represent the “best care ever” that the families will get
• As well as all of the different services and expertise they offer

I want to make sure that these business cards are representative of the best care but are also fun for a kid to look at. As I go into this I will need to focus on making it fun, readable, as well as representative of all of the services they offer