Communications Strategy

For this assignment in my PR Publications class, our professor wants us to throw our ideas onto a blog. We are able to just throw our ideas out with no form or justification.

The key message that I want to convey to potential donors is that pediatric cancer effects everyone in the family. I also want to convey the message that pediatric cancer patients need to celebrate more birthdays. I want to create an emotionally driven campaign as well. No one likes seeing a sick kid, and that can help raise awareness whether that be through potential donors, volunteers or someone who is able to lend a hand when needed for meals or rides to the hospital.

I want to have black and what pictures to honor those who have passed, and pictures in color to honor those who have survived. The font will be simple, but will have creative typing.

The art that will reflect my organization is to be happy but meaningful. I want to strike the hearts of many, but also let them know that pediatric patients are normal kids too.