Communications Strategy

The following is a brief description of my communication strategy by answering the following questions.

1. What kind of visual language will you use?

• Simple
• Minimalism
• Fit foods
• Healthy snacks
• Indication of family orientation

2. Will the visuals be type or image driven? What do the type and images need to mean?

• My visuals will be image driven more so than typed. The type and image visuals need to have substance and pertain to the organizations goals and values. The visual must can contain items the that have symbolic or metaphorical meanings.

What connotations do they need to have?

• Like I mentioned above it needs to pertain to the organizations mission statement. In addition to appealing to the physiological needs because being able to live a healthy lifestyle should be affordable.

Furthermore,  my visual will be image driven with a simple or minimalistic design, but I want to add the important information to the back of the card so that my visual nor my info will not look cluttered together.