Communications Strategy

Visual strategy is very important in design and for all the various types of PR Publications. Destination Blank promotes travel  through organic, local and simplistic dynamics. I will use these dynamics to help create visuals and messages. The visuals used will be mostly images – because if the product is travel, I would want the audience to see what they are “buying.” There will probably be some text and maybe sometimes a text-only piece to share a story, but mostly these visuals will be images of landscapes and other travelers. For example, as I start to design a business card, I will want to it to be very simplistic and clear, showcasing that travel can be simplistic and easy. I want my audience to associate what the visuals promote with what they would have in their travels, so I will stay away from cluttered, intense or uncomfortable visuals (these could work for some businesses and audiences to promote certain messages, such as an ad against drunk driving or Ford’s messages in bold, harsh type, but that is not what would work to promote travel).

Here are the links to my Inspiration and Mood Boards that I set up on Pintrest to help me brainstorm and begin to visualize my messages.