Communications Strategy

When I begin to visualize what my Relay For Life business card looks like, I see a very simple yet bold statement. I want my target audience to get as much detailed information as possible, as quick as they can. I want them to feel hope as well as an internal drive to attend the event after reading the card. My goal is that they associate the cancer and/or American Cancer Society logo and the color purple with Relay For Life. Below are a list of questions and answers that helped me with my brainstorming process:

 What kind of visual language will you use? 

-Bold, easy-to-read letters

-Big font

-Logos

-Details/information

-Simple

-Eye-catching

-Organized

-Centered

-Clean

-Sharp

-Bordered

-Reaching out to others

Will the visuals be type or image driven?

-Add both images and type

-Big type on front with smaller logo

-Make readers associate image with event

-Both should be very easy to recognize/read

What do the type and images need to mean?

-Advertise event/organization

-Bring about hope to the readers

-Needs to make audience excited

-Connect cancer with awareness and hope

-Image and type need to show unity/community

-Involvement

-Show that everyone can make a difference

What connotations do they need to have?

-Image and type need to go together (discuss same event/organization)

-Need to connect with target audience

-Be professional yet fun and exciting

-Make it easy for college students to read on the go

-Quick information

-Detailed: doesn’t leave them asking questions

-Represent what organization stands for

-Associate logo with personal feelings/stories

-Make connections with others