Communications Strategy

For my communications strategy, I want to make sure the visual language I use ties into Oklahoma and the idea of sticking to your roots and keeping it local. I’d like the visuals to be image driven by including the shape of the state in some way and maybe using roots like from a tree in the design. When people see any kind of publication for Native, they should get the feeling that this is a place that sticks to its roots. It should have a very organic, basic feel that is free of complication. I want it to have an “of the earth” look. I’m thinking homey and welcoming like most Oklahomans are. I want it to be an expression of not just the state of Oklahoma or all about the products we sell, but I want it to be about the people as well.

Oklahomans are really well known for there kindness and hospitality and I would like to communicate that through these designs.