Communications Strategy
KIND Snacks messaging should revolve around being transparent, healthy, kind, and fun. The business card needs to be professional, yet appeal to whoever is reading the card that KIND is a fun and kind company.
- Focus on type with little graphics, except logos and divider lines
- KIND logo in top corner
- “Do the KIND thing” motto on the back, to help further KIND motto
- Using a black background, with white writing
- simple design to reflect KIND’s values of being transparent and healthy
- Use KIND”s signature colors: red, blue, yellow, or green
I created a letterhead and business card inspiration board and a mood board on pinterest to help guide this strategy.
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