Communications Strategy

While planning the designs for River of Praise, I need to ask and answer a few questions to stimulate an overall idea and theme for the design.

What kind of visual language will be used?

• For the visual language, a simple and clean font will be used to create the simple, welcoming and modern image the church strives for.

Will the visuals be type or image driven?

• The visuals will be more type driven.

 

What do the type and images need to mean?

• The overall image of the design will need to be easy to read for the convenience of the audience.