Communications Strategy
Before I start designing my business card for Topgolf, I was asked to brainstorm these design element questions first: What kind of visual language will you use? Will the visuals be type or image driven? What do the type and images need to mean? What connotations do they need to have? Visualize your business card, what it looks like, and the message it sends when someone hands it out. Now I shall word vomit all the ideas running through my head.
Message- neat, clean, modern, quality oriented
Language- simple
Visuals- company logo, golf club, image driven, only necessary contact information
Idea: blue & green color scheme, I like the idea of matte background with a shiny white font, round edges, not busy, easy on the eyes, attention grabbing
I don’t want it too golf related because I am acting as an event planner for Topgolf. So, yes golfy but also fun? Ah, so MANY options!
Here are my inspiration and mood Pinterest boards:
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