Communications Strategy
I need something that oozes professionalism while also being friendly. Not informal, but not intimidating. I think I’m going to have to do this with type and font because it would probably be best to use a Regal logo on a white background and keep the design to a minimum. Regal’s logo is not so iconic that everyone could recognize it immediately, so I think it’s important to put it on the card and put as many eyeballs on it as possible. But other than that, I think the card should be white. Regal uses lots of bright colors in its theaters and such but I don’t think that’s necessary here. Might be distracting. Best to keep it simple and tasteful. A professional, dominant font next to a logo.
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