Communications Strategy
I want to communicate that Neiman Marcus is the best of the best when it comes to luxury shopping. I want to come off with a simple design, but sharp and edgy, to attract the right kinds of luxury shoppers. The publication will be more type driven, keeping a simple, clean design with a simple font and of course the famous Neiman Marcus logo. The way that customers will be attracted is through the exclusivity of the brand and the service it delivers to the luxury consumer.
https://www.pinterest.com/akolember/letterhead-inspiration-jmc-3433/
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