Communications Strategy

For my PR Publications class, I am in the process of creating a business card and a letterhead for a local organization called The Earth Café and Deli. I have already done a brief analysis of the company and its competitors, so now it is time for me to start brainstorming. Please excuse the chaos that is about to ensue.

For the letterhead and business card, I would like to keep the language concise and simple. I don’t want anything to look cluttered. I am partial to minimalism. I prefer sans-serif fonts, but I might choose to combine a serif and a non-serif font, who knows? I am not planning on using any image other than the logo on the business card and letter head, but I might change my mind on that once I actually start designing these. If I do use any images, they will represent the organic food and laid back atmosphere that The Earth offers. They will have connotations that give the viewer a sense of refreshment.