Communications Strategy/Pinterest boards

By Christy Montenegro

 

Message- neat, clean, modern, quality oriented, up to date but can accommodate all needs.

Language- simplified to the max but right to the point.

Visuals- company logo and only necessary contact information.

Idea: same color scheme- black, red & white but the black background will be matte with the shiny red of the logo and white for contact information. Semi round edges instead of the usual sharp corners. Clean, professional, modern and easy to read.

This new idea will definitely be a change but I believe that the company is slowly evolving in a way to appeal a “newer” clientele. I want clients to look at the new business card and immediately think “I need to make some updates to my home. Something more modernized.”

I can’t disclose the full reasonings as to why this is the direction i am heading towards this brand change just yet…. but maybe towards the end of the semester

 

Competitor: https://www.pinterest.com/christymonteneg/jmc-3433-competitor-analysis/

Inspiration: https://www.pinterest.com/christymonteneg/jmc-3433-inspiration/

Mood: https://www.pinterest.com/christymonteneg/jmc-3433-mood/