Competitor Analysis

In my Public Relations Publications class, we got the opportunity to create a board to analyze our competitors of the company we created a business card for. My company is Nike and their main competitor is Adidas. Like Nike, Adidas is great in innovating and creating new ways of athletic apparel and lifestyle.

 

1: Nike differs from Adidas because Nike puts a strong emphasis on American sports and sports figures. Adidas began as a soccer brand, which allows them to have a strong international soccer presence. Nike’s brand value is listed at 17 billion while Adidas is listed at 7.5 billion. To add to this, Nike recently inked a 1 billion dollar deal with the NBA to be its official on court apparel provider.

2: Nike should differ from Adidas by letting it be known that they are the most popular brand when it comes to basketball apparel and exposure. According to hoopshype.tv, Nike has 284 players who wear their shoes compared to 77 for Adidas. Basketball popularity and exposure will continue to rise in the future with more and more international coverage and participation. Nike should make sure that they continue to make excellent marketing campaigns with players, teams and organizations so that their success will have longevity.

 

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