Competitor Analysis

Following research of the company we each chose, my class was asked to research the company’s competitors and to create a Pinterest board that represents those competitors.

We were asked to answer the following questions:

1. How does Pilates of West County differ from its competitors?

Pilates of West County differs from its competitors because it provides the authentic method of Pilates created by Joseph Pilates; therefore, the structure of the sessions and the teaching are very different. Some of its competitors offer the same method, but not very many do. In addition, with this method of Pilates the teachers are certified and ranked a certain level. The owner and instructors of Pilates of West County are certified and leveled higher than others in the area.

2. How should Pilates of West County’s image and message differ from its competitors?

Pilates of West County’s message is different than that from many of its competitors. Because it provides the authentic method of Pilates, the message should relay that the client is receiving the best of the best and that the results show that.

Pilates of West County’s logo should be quite different than that of its competitors as well. The colors should be attractive and modern while implying the feeling of calmness and balance that Pilates provides.

Below is a link to my Competitor Analysis Pinterest board.

https://www.pinterest.com/madsalyse/jmc-3433-competitor-analysis/